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Questions

The questions everyone asks.

Billing, Meta's fees, what a credit actually is, how much work setup takes, and what happens if you leave. Answered plainly, with no small print holding the real answer.

Billing

How am I billed?

Monthly or annually by PayFast, in Rands. Annual is ten months' price, so two months free. There is no setup fee.

Can I change plan mid-month?

Yes. On an upgrade you get the difference in credits immediately, so you are not waiting for the next cycle to use what you have just paid for.

If I use only half my allowance, do I get 1.5× next month?

No. The monthly allowance resets to its full figure and does not roll over. Only once-off packs are permanent. If you consistently use well under your allowance you are on too large a tier; if you regularly run out, move up.

Can I cancel?

Yes, at any time. You keep access until the end of the period you have paid for.

Meta's WhatsApp fees

Why do I pay Meta as well? That feels like paying twice.

They are two different things. Gojify is the software: the agent, the shared inbox, the automation. Meta is the delivery network, and every provider in this market pays them the same published rates. What differs is whether a provider passes that through at cost or marks it up. We pass it through, billed against your own WhatsApp Business Account so you can verify it yourself.

How much will Meta cost me on top?

Often nothing, which surprises people. Any reply inside the 24-hour window after a customer messages you is free at Meta, and that covers almost all support, enquiries and bookings. If your customers message first and you do not run marketing broadcasts, your Meta bill is R0.

And where Meta does charge?

South African rates as at Meta's card effective 1 July 2026, converted at R18.50/$, are about R0.14 per utility or authentication message and about R0.70 per marketing message. So a 2 000-recipient marketing broadcast is roughly R1 400. Rates change periodically, so check Meta's current card for the figure on the day.

Is utility really cheaper than marketing?

Substantially. Marketing is five times the price of utility in South Africa, and a utility message sent while the customer is still inside the 24-hour window is free. Categorising your templates correctly is one of the biggest levers on your Meta bill, and we help you do it.

Credits

Why did one conversation cost so much more than another?

Almost always length or look-ups. A 20-turn thread that searches your documents on every reply does many times the work of a two-message answer. Each conversation shows its own credit total, with a breakdown in the detail panel.

Can I set a hard spending limit?

Your monthly allowance is the limit. There is no overage billing: when the allowance and any extra-use credits are gone, the AI pauses and conversations go to your team.

How do I know how many credits I will need?

Run your first month, then look at Analytics → Credit usage for your median credits per conversation. That number times your expected volume is your answer, measured on your own traffic rather than an average.

Setup and capability

Do I need my own WhatsApp Business number?

Yes, and that is deliberate. The number is yours, connected directly to Meta. You are not renting a number from us, and the number and the customer relationships stay yours if you ever leave.

How long does setup take?

The guided setup interviews you about your business and drafts your agent in one sitting. Connecting your WhatsApp number is a separate step through Meta and depends on their verification.

Can the agent answer from my own documents?

Yes. Upload PDFs, Word documents or text, and the agent answers from them and tells you which document it used.

Can it book appointments, check stock or look up an order?

Yes, from Growth up, by pointing a custom tool at your own booking system or API. That is live today and is how it is done.

Can my team take over a conversation?

At any time, from a shared inbox. The agent steps back when a person replies, and the customer is told they are now with a human.

What if the agent does not know an answer?

It hands the conversation to your team rather than guessing, and your team is notified. On Scale and above, response times against your SLA are tracked and breaches raise an alert.

Data

Can I delete a customer's data on request?

Yes. Individual contact erasure is supported, and deleting a contact removes their messages and any media with them.

If I leave, can I get my data out, and will you delete it?

Yes to both. Contacts, conversations and analytics export to CSV, and the public API extracts everything programmatically. On closure we delete your workspace and issue a certificate of deletion stating exact record counts before and after, what was destroyed and anything retained by law, with a verification hash. Measured facts, not assurances.

Who can see my data inside Gojify?

Access is scoped to your workspace. Our support staff can only enter through a time-limited session that requires a recorded reason, expires automatically, and is written into your own audit log. You do not have to ask us; it is there under impersonation.started.

Still unanswered? WhatsApp us, or see the full pricing detail.