Automation
The follow-up that happens when nobody is watching.
Some things cannot happen inside a conversation, because the customer is not there. A follow-up on silence, a reminder the day before, a reaction to your own systems.
Some of the work cannot happen inside a conversation, because the customer is not there. The quote went out on Tuesday and went quiet. The appointment is tomorrow. Your own system just marked an order as shipped. None of that is a reply to anything.
Workflows cover exactly that gap. They run on a clock, on an event from your own systems, or on silence, which is the one most businesses never get to because it depends on somebody remembering. Broadcasts handle the other direction, reaching a segment with an approved template, and replies land back in the inbox on a point in the conversation written for that campaign rather than in a general queue.
Both live alongside Meta's 24-hour window rather than fighting it. The platform tracks the window for you and reaches for an approved template only when it has to, which is also the difference between a small Meta bill and a large one.
Workflows
Growth+Automation for everything that happens when the customer is not there: follow up on silence, react to your own systems, or run to a schedule.
Broadcasts
Growth+Message a segment with an approved template, and replies land back in the inbox on a stage written for that campaign.
Template management
Manage your approved WhatsApp templates in one place, so you can still reach a customer once the free window has closed.
Scheduled sending
Line a campaign up for the hour you want it to land, and cancel it up until it goes.